The Philippines was the only country globally to see a double-digit growth in hotel bookings from international travellers in 2024. This is according to a new report by SiteMinder, the world’s leading hotel distribution and revenue platform, which reveals that check-ins made by overseas guests at local hotels grew by 13.6% from the previous year, accounting for 54% of total bookings in the country.
The report, SiteMinder’s Hotel Booking Trends, based on more than 125 million reservations – the largest volume of hotel reservations from any single technology platform – shows a steady rise in international arrivals to Philippine hotels in recent years, climbing from 17% in 2021, to 36% in 2022 and 48% in 2023, before crossing the 50% mark last year.
As the share of international check-ins grew, booking lead times and the average daily rate (ADR) for local hotels also increased. In 2024, hotel guests booked their stays an average of 25 days in advance, up from 23 days the previous year, marking the second longest lead time in Asia, behind only Thailand at 27 days. At the same time, average hotel room prices increased by 2.91% year-on-year, bringing the Philippines into the 45% of destinations globally that saw rate increases in 2024. The yearly ADR for local hotels was US$125, peaking at US$144 in December.
Notably, the Philippines was one of only four countries with the lowest variance between the highest (Friday) and lowest (Sunday) rates during the week at just US$6, contrasting sharply with destinations like Ireland (US$86), the US (US$67) and Australia (US$54).
Bradley Haines, Market Vice President of Asia Pacific at SiteMinder, says, “The growing excitement for travel in the Philippines is evident in the remarkable increase in international guests and longer booking windows at the country’s hotels. With local operators already capitalising on these trends, as shown in rising room rates, they are well-positioned to further strengthen their marketing strategies by leveraging data analytics and insights. Understanding where guests are coming from and their booking patterns will enable hotels to confidently implement dynamic pricing strategies and maximise their revenue potential during this exciting period of growth.”
Other key insights from the report by SiteMinder reveal that:
- While 89% of 2024 stays in the Philippines were for one to two nights, the country’s 11% rate for stays of three nights or more surpassed most Asian markets, with the exception of Thailand, which led globally at 16%.
- The Philippines was one of five countries (alongside Australia, Austria, Malaysia and Spain) that experienced a slight increase in cancellation rates. Some 16% of bookings made at local hotels in 2024 were cancelled, marking a 2% rise from the previous year.
- Local hotels experienced a more even distribution of monthly bookings in 2024, as the gap between the December peak (9.73% of total bookings) and the September low (7.34%) was less pronounced, signalling a reduced dependence on seasonal bookings. While bookings in the summer months of March to May remained robust, the most significant growth was seen in the cool months of January and February, with bookings increasing by 9% and 10%, respectively.
The Top 12 booking sources for Philippine hotels
The Top 12 hotel booking sources for local properties, based on the total gross revenue they generated via SiteMinder’s platform in 2024, were:
- Booking.com
- Agoda
- Hotel websites (direct bookings)
- Expedia Group
- Trip.com
- Hotelbeds
- Klook
- DidaTravel
- WebBeds
- Tiket.com
- Traveloka
- MG Bedbank
Boosted by international arrivals amid the Philippines’ growing reputation as a premier beach destination, Booking.com retained its position as the top revenue-generating channel for local hotels for the third consecutive year, following an overtake of Singapore’s Agoda in 2022. Meanwhile, Asia’s leading experiences platform Klook jumped from 12th to seventh within just two years. Since debuting on the Top 12 list in 2022, Klook’s rapid rise reflects the increasing demand for unique tours and experiences and its growing popularity among Filipino travellers. Direct bookings through hotel websites also performed strongly, holding their place as the third-largest source of revenue for local properties.
SiteMinder’s Hotel Booking Trends report is available here.
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The Philippines was the only country globally to see a double-digit growth in hotel bookings from international travellers in 2024. This is according to a new report by SiteMinder, the world’s leading hotel distribution and revenue platform, which reveals that check-ins made by overseas guests at local hotels grew by 13.6% from the previous year, accounting for 54% of total bookings in the country.
The report, SiteMinder’s Hotel Booking Trends, based on more than 125 million reservations – the largest volume of hotel reservations from any single technology platform – shows a steady rise in international arrivals to Philippine hotels in recent years, climbing from 17% in 2021, to 36% in 2022 and 48% in 2023, before crossing the 50% mark last year.
As the share of international check-ins grew, booking lead times and the average daily rate (ADR) for local hotels also increased. In 2024, hotel guests booked their stays an average of 25 days in advance, up from 23 days the previous year, marking the second longest lead time in Asia, behind only Thailand at 27 days. At the same time, average hotel room prices increased by 2.91% year-on-year, bringing the Philippines into the 45% of destinations globally that saw rate increases in 2024. The yearly ADR for local hotels was US$125, peaking at US$144 in December.
Notably, the Philippines was one of only four countries with the lowest variance between the highest (Friday) and lowest (Sunday) rates during the week at just US$6, contrasting sharply with destinations like Ireland (US$86), the US (US$67) and Australia (US$54).
Bradley Haines, Market Vice President of Asia Pacific at SiteMinder, says, “The growing excitement for travel in the Philippines is evident in the remarkable increase in international guests and longer booking windows at the country’s hotels. With local operators already capitalising on these trends, as shown in rising room rates, they are well-positioned to further strengthen their marketing strategies by leveraging data analytics and insights. Understanding where guests are coming from and their booking patterns will enable hotels to confidently implement dynamic pricing strategies and maximise their revenue potential during this exciting period of growth.”
Other key insights from the report by SiteMinder reveal that:
The Top 12 booking sources for Philippine hotels
The Top 12 hotel booking sources for local properties, based on the total gross revenue they generated via SiteMinder’s platform in 2024, were:
Boosted by international arrivals amid the Philippines’ growing reputation as a premier beach destination, Booking.com retained its position as the top revenue-generating channel for local hotels for the third consecutive year, following an overtake of Singapore’s Agoda in 2022. Meanwhile, Asia’s leading experiences platform Klook jumped from 12th to seventh within just two years. Since debuting on the Top 12 list in 2022, Klook’s rapid rise reflects the increasing demand for unique tours and experiences and its growing popularity among Filipino travellers. Direct bookings through hotel websites also performed strongly, holding their place as the third-largest source of revenue for local properties.
SiteMinder’s Hotel Booking Trends report is available here.
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