Cartier expands its global travel retail footprint with a new boutique at Frankfurt Airport with long-standing partner Wempe Jewelers, continuing the Maison’s equity and presence in European airports. The new boutique is an embodiment of Cartier’s devotion to establishing an elevated retail experience in major travel destinations. Frankfurt is certainly one of these vibrant hubs, boasting up to 49 million passengers in 2022. Located within Terminal 1B of Frankfurt Airport, it is the first Cartier boutique in German airports to offer the full Maison’s product universe.
Narrating the story of Frankfurt
Inspired by the distinctive position of Frankfurt Airport as a major node of global jet-setting, the boutique’s grand façade is eye-catching in champagne gold sumptuous waves. Upon entering, travellers are greeted with a lavish open space that draws their eyes from the custom chandelier that emerges from the textured patina ceiling, and towards the alluring focal wall behind.
The boutique’s signature feature wall, beautifully cast in French Casamance wallpaper, displays the panthers roaming from Frankfurt to iconic landmarks across Germany. The Cartier panther journeys over the city’s iron bridge, makes its way to a medieval old house in Frankfurt’s Old Town, and pays a visit to Berlin’s television tower and the majestic Cologne cathedral.
Spanning 145 square meters, the boutique offers a complete array of Cartier’s iconic jewellery and timepiece collections. Accessories such as leather goods, fragrances and gifts are also available for customers’ perusal. A private salon in the boutique provides an enclosed space for travellers to luxuriate in the elegance of the Cartier universe.
Virginie Martignac, Cartier Global Travel Retail Director commented: “Located at the heart of Europe, this new boutique is an exciting step towards our strategic presence on the continent. Historically an important city acting as a key entrepot for commerce into Germany, Frankfurt remains today a dynamic financial and cultural center, which serves as the perfect backdrop to our expansion of the Cartier universe. Being the largest airport in Germany, Frankfurt Airport is a valuable partner to the Maison. Our mission is to bring our elegant savoir-faire, creativity, and luxury shopping experience to travellers from across the world.”
“This partnership reflects our shared commitment to quality, elegance and timeless beauty. We offer our customers the opportunity to immerse in the unique world of Cartier and discover the impressive selection of exquisite jewelry and watches. We are proud to continue our collaboration by opening the first full-line boutique in a German airport and offering passengers at Frankfurt Airport an unparalleled shopping experience.” said Kim-Eva Wempe.
Karl-Heinz Dietrich, general representative for trading and rental management at Fraport AG, said: “We have a long-standing and trusting partnership with the jeweler Wempe. We are therefore very pleased to be able to celebrate this important milestone together in the further development of our luxury offering for our discerning guests at Frankfurt Airport. We would particularly like to highlight the excellent collaboration with Cartier and Wempe, their holistic approach to all processes and subject areas will guarantee the success story of the newly opened Cartier boutique.”
Cartier expands its global travel retail footprint with a new boutique at Frankfurt Airport with long-standing partner Wempe Jewelers, continuing the Maison’s equity and presence in European airports. The new boutique is an embodiment of Cartier’s devotion to establishing an elevated retail experience in major travel destinations. Frankfurt is certainly one of these vibrant hubs, boasting up to 49 million passengers in 2022. Located within Terminal 1B of Frankfurt Airport, it is the first Cartier boutique in German airports to offer the full Maison’s product universe.
Narrating the story of Frankfurt
Inspired by the distinctive position of Frankfurt Airport as a major node of global jet-setting, the boutique’s grand façade is eye-catching in champagne gold sumptuous waves. Upon entering, travellers are greeted with a lavish open space that draws their eyes from the custom chandelier that emerges from the textured patina ceiling, and towards the alluring focal wall behind.
The boutique’s signature feature wall, beautifully cast in French Casamance wallpaper, displays the panthers roaming from Frankfurt to iconic landmarks across Germany. The Cartier panther journeys over the city’s iron bridge, makes its way to a medieval old house in Frankfurt’s Old Town, and pays a visit to Berlin’s television tower and the majestic Cologne cathedral.
Spanning 145 square meters, the boutique offers a complete array of Cartier’s iconic jewellery and timepiece collections. Accessories such as leather goods, fragrances and gifts are also available for customers’ perusal. A private salon in the boutique provides an enclosed space for travellers to luxuriate in the elegance of the Cartier universe.
Virginie Martignac, Cartier Global Travel Retail Director commented: “Located at the heart of Europe, this new boutique is an exciting step towards our strategic presence on the continent. Historically an important city acting as a key entrepot for commerce into Germany, Frankfurt remains today a dynamic financial and cultural center, which serves as the perfect backdrop to our expansion of the Cartier universe. Being the largest airport in Germany, Frankfurt Airport is a valuable partner to the Maison. Our mission is to bring our elegant savoir-faire, creativity, and luxury shopping experience to travellers from across the world.”
“This partnership reflects our shared commitment to quality, elegance and timeless beauty. We offer our customers the opportunity to immerse in the unique world of Cartier and discover the impressive selection of exquisite jewelry and watches. We are proud to continue our collaboration by opening the first full-line boutique in a German airport and offering passengers at Frankfurt Airport an unparalleled shopping experience.” said Kim-Eva Wempe.
Karl-Heinz Dietrich, general representative for trading and rental management at Fraport AG, said: “We have a long-standing and trusting partnership with the jeweler Wempe. We are therefore very pleased to be able to celebrate this important milestone together in the further development of our luxury offering for our discerning guests at Frankfurt Airport. We would particularly like to highlight the excellent collaboration with Cartier and Wempe, their holistic approach to all processes and subject areas will guarantee the success story of the newly opened Cartier boutique.”
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