Rolls-Royce has achieved its highest-ever annual sales in 2022, delivering a total of 6,021 motor cars, up 8% in 2021, to clients in around 50 countries worldwide. This is the first time in the company’s 118-year history that its sales have exceeded 6,000 in a single 12-month period. The value of Bespoke commissions also reached record levels, while demand for all Rolls-Royce models remains exceptionally strong, with advance orders secured far into 2023.
In 2022, Rolls-Royce achieved sales growth in almost all regions, with particularly strong year-on-year growth seen in the Middle East, Asia-Pacific, the USA, and Europe. More importantly than volume alone, the value of clients’ Bespoke commissions was higher than ever before. The almost endless possibilities for Bespoke personalization resulted in clients being willing to pay an average of around half a million Euros for their unique Rolls-Royce. Thanks to the high value of Rolls-Royce’s unrivaled Bespoke offering and the company’s consistent focus on profitability, the marque will make a significant contribution to its principal shareholder.
The Middle East is the marque’s leading region for Bespoke commissions, with many unique creations of particularly extensive and individual personalization. In 2022, Rolls-Royce opened an invitation-only Private Office in Dubai, the first outside Goodwood, bringing the Home of Rolls-Royce closer to the marque’s local clients. Further Private Offices will be introduced around the world in the coming months and years.
The Americas saw significant growth in 2022 and remains the largest single region for RollsRoyce, with almost all markets achieving higher sales than the previous year. Greater China is of vital strategic importance to Rolls-Royce and is the marque’s second-largest sales region. Ongoing headwinds there led to a single-digit drop in sales compared with 2021’s record results, however, this was successfully counterbalanced by increased sales in other markets.