The Tourism Promotions Board (TPB) Philippines, together with the Department of Tourism (DOT), brings the Philippines to the Tourism Expo Japan (TEJ), the biggest travel trade fair in Japan from 22-25 September 2022.The country’s participation in TEJ aims to reintroduce the country’s new tourism products, sustain the presence of the country, and develop and renew business partnerships, not only with the Japanese market but also with other tourism stakeholders worldwide.
Jointly organized by the Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), and Japan National Tourism Organization (JNTO), the four-day exhibition started off with business-to-business meetings to strengthen partnerships among tourism industry practitioners. The expo site will be officially open to the public on 24 September where visitors can see and experience tourism products from different countries.
This year’s expo carried the themes “Taking on the New Era: Restart” for trade and “Hello New Journey” for general public, and with this, visitors of the Philippines booth will be treated to culture, adventure, and gastronomic offerings catering to the new and diverse trends of tourism and traveling. The Philippines will be highlighting its top tourist destinations such as Manila, Boracay, Cebu, and Bohol among others.
The country’s delegation was headed by DOT Undersecretary Shahlimar H. Tamano and TPB Officer-in-Charge Charles Aames M. Bautista, together with private sector partners from Attic Tours Phils. Inc., Bai Hotel Cebu, Bohol Beach Club, Cebu Air, Inc., Gladex Travel Services, Herald Suites Hotels, Hotel 101 Manila, Philippine Airlines, Shangri-La’s Boracay Resort, and Spa, Subic Bay Metropolitan Authority, and Waterfront Hotels & Casinos.
“Tourism Expo Japan opens an avenue for every national tourism organization to stimulate demand for overseas and domestic travel. The Philippines has so much to offer with our 7,641 islands. This is an opportunity to showcase that beyond our amazing beaches, we get to highlight our adventure, culinary, wellness, and MICE offerings,” said TPB OIC Bautista.
DOT Undersecretary Tamano will represent the Philippines as one of the panelists in the Ministerial Round Table Discussion to tackle “Climate Change – Tourism Stakeholders’ Endeavors” and “Coexisting with COVID in the Post-Pandemic World – Solutions for the New Tourism Industry” with other tourism ministers and key representatives from the United Nations World
Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC).
TEJ is expecting to receive 150,000 visitors with 1,800 exhibitors from 154 countries and 47 prefectures. The event has become an important brand exercise for national tourism offices in Asia, showcasing destination attractions and product offerings.