The Tourism Authority of Thailand (TAT) gave an update on Thailand’s tourism situation, its relaxed entry requirements, its visitor arrivals targets, its new marketing direction, and more, to delegates at the Thailand Travel Mart Plus (TTM+) 2022 which is taking place this week, from 8-10 June, in Phuket.
Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for Marketing and Communications, said, “Thailand is open and ready to welcome tourists from around the world. Despite the long break the pandemic brought us, we have continued working and over these two years, there have been many changes and adjustments in the tourism industry globally and in Thailand. So, we have come up with new directions and marketing communication concepts that are curated to cater to the current trends and make the most memorable visits for our tourists.”
All the initiatives including the Special Tourist Visa (STV), Happy Quarantine, the Phuket Sandbox, and the Test & Go quarantine-free entry scheme in November 2021 paved the way to fully reopen and give a total visitor arrival count of 427,869 for the year 2021.
By 2022, Thailand has set a target of 7-10 million international tourists and 160 million trips from the domestic market with a tourism revenue generation of 1.5 trillion Baht. In the first five months of the year, international arrivals numbered 1.23 million.
With the lifting of the Test & Go entry scheme from 1 May, 2022, and a further easing of entry requirements into Thailand effective from 1 June, 2022, TAT is expecting 500,000 international arrivals to the kingdom each month from June to September. During the high season of October to December, that number is forecast to jump to 1 million international arrivals each month.
By 2023, the target tourism revenue is 2.4 trillion Baht, and 3 trillion Baht in 2024.
Determined to reboot Thailand’s vital tourism industry, the Royal Thai Government announced the “Visit Thailand Year 2022-2023” campaign in which travelers the world over are being invited to experience the “Amazing New Chapters” of Thailand. The campaign highlights the abundance of tourism products and services on offer in Thailand, as well as its cultural diversity and richness – all of which are able to fulfill the desires of travelers from A to Z, as Thailand has it all.
Spearheading the “Visit Thailand Year 2022-2023” campaign, TAT is focusing on using “storytelling” marketing in order to enrich visitors’ tourism experience and self-value. NFT – or Nature to keep, Food to explore, and Thainess to discover – are the main highlighted products in the “Amazing New Chapters” communication efforts, while the feeling of Experience, Fun, and Love are what travelers will gain during their journeys in Thailand. A New TVC has been launched to present Thailand in a cinematic perspective.
TAT meanwhile is making Thailand one of the world’s top remote workers-friendly destinations, in response to the growing trend in light of the COVID-19 pandemic of people working remotely while on vacation. With a long-stay visa, a priority issue for digital nomads, Thailand is in the process of launching the Long-Term Resident (LTR) visa for four groups – wealthy foreigners, retirees, working foreigners, and specialists. There will be a one-time fee for an LTR visa of 50,000 Baht with a validity of 10 years.
Mr. Siripakorn concluded, “Thailand is on the stage of fully reopening, and we are ready to welcome everyone around the world back to the kingdom once again. With the Visit Thailand Year 2022-2023, we would like to open our home country to present some of the kingdom’s many fascinating tourism experiences and hope all travelers will not miss out.”