Foreign Trip

Singapore Tourism Board launches UNSEEN/SINGAPORE

Virtual photo exhibition turns the spotlight on
the lesser-known side of Singapore

Singapore Tourism Board (STB) has collaborated with National Geographic CreativeWorks to unveil UNSEEN/SINGAPORE, a campaign that showcases Singapore as a travel destination from the perspective of intrepid photographers from Southeast Asia. Through photography, the campaign includes a virtual exhibition that encourages travelers to explore the city-state’s cultural diversity and hidden spots, by taking a moment to observe the unseen beauty of destination Singapore.

Running from 2 February 2023, UNSEEN/SINGAPORE will showcase a collection of photographic works through a virtual exhibition, captured and curated by six photographers from across Southeast Asia. UNSEEN/SINGAPORE features the works of:

● Amani Azlin from Malaysia
● Tino Renato from Indonesia
● Chanipol Kusolcharttum, better known as “Rockkhound”, from Thailand
● Phạm Gia Tùng from Vietnam
● Gab Mejia from the Philippines
● Jayaprakash Bojan from Singapore

In curating the UNSEEN/SINGAPORE collection, each photographer visited Singapore in mid-2022, covering areas in Singapore that showcase nature, heritage buildings, cultural sites, and art. Each presented their vision of an UNSEEN/SINGAPORE through ways that resonate with their passions and personal experiences.

The photographers ventured across Singapore, going beyond its famous attractions and iconic skyline, to discover spots equally captivating – from charming neighborhoods to lush and thriving offshore wetlands and a lighthouse at the island’s edge.

“We aim to inspire travelers to Singapore to rediscover the joy of travel once again. One way is to portray our destination in a different light, by helping visitors to see it afresh through another person’s eyes. UNSEEN/SINGAPORE set out to do this, through the lens of talented photographers from Southeast Asia, who tell their journey of discovery through photography. We hope they will inspire a new wave of visitors to discover a Singapore reimagined,” said Mr. John Conceicao, Executive Director, Southeast Asia, STB.

“If you want to experience a country, you have to go down a layer below into the more local stuff to get a feel of what the country is. For people who’ve already visited Singapore, they should try and look for some of the unorthodox locations which they probably missed in their previous visits because there’s a lot more to Singapore with the culture and heritage,” shared Jayaprakash Bojan, a full-time photographer and documentary filmmaker who advocates conservation via visuals and participated in the campaign.

UNSEEN/SINGAPORE is part of STB’s efforts to boost travel recovery through SingapoReimagine, a tourism campaign that highlights new, innovative, and unexpected experiences in Singapore to audiences worldwide.

Between January to December 2022, Singapore recorded 6.3 million international visitor arrivals. Visitor arrivals were driven by strong demand from Singapore’s key source markets, such as Indonesia, Malaysia, the Philippines, Vietnam, and Thailand.

UNSEEN/SINGAPORE will be open to the public on from 2 February 2023 inviting visitors to reimagine Singapore. The virtual exhibition will showcase each photographer’s ‘room’ based on their thematic-led collections. Viewers will be able to virtually visit many parts of Singapore including locations such as the Sim Kwong Ho shophouses, Pulau Ubin, Thow Kwang Pottery Jungle, Jurong Lake Gardens, Changi Chapel and Museum, and more.

To view the UNSEEN/SINGAPORE virtual exhibition, visit

To watch behind the scenes of UNSEEN/SINGAPORE, visit

Credit: Featured photo taken from visitsingaporePH

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